Categoría: Motiongraphics

Working on high-stakes assets for La Caixa, I was tasked with integrating AI-generated content into a professional broadcast pipeline. The project presented a significant technical bottleneck: early-generation AI video models struggled to maintain the geometry of solid objects, causing ‘liquid’ artifacts and visual aberrations on elements like coins. I investigated and engineered a scalable technical…

As part of the pre-production for an Orange campaign, I developed an experimental workflow to reconstruct a bird species using generative AI. The proposal explored whether generative tools could deliver the biological fidelity required for high-end advertising. Although the final piece was delivered using traditional 3D – the AI version wasn’t approved due to client…

I worked in the generative video production phase for this Orange campaign. I received images developed by the agency and my role was to technically optimize them to improve the quality of image-to-video generation, generate the AI video pieces, and perform the final compositing in After Effects to ensure the outputs met the brand’s broadcast…

I’m currently building this hybrid production workflow to tackle the two biggest hurdles in the AI creative space today: achieving total character consistency and reducing the high costs of traditional VFX. This project is a Work in Progress, serving as a pilot to prove that AI isn’t just a tool for generating random images, but…

In August 2025, I initiated this R&D exploration to test the boundaries of a fully hybrid creative pipeline. ‘Abuelas’ covers the entire lifecycle of a production—from initial ideation and scriptwriting to visual generation and final VFX—by blending generative AI with traditional high-end compositing techniques. I designed this workflow to treat AI as a creative catalyst…

For the Orange TV rebranding, I was part of the core team responsible for transforming static art direction into a high-volume motion graphics engine. Our challenge wasn’t just to follow the new brand guidelines, but to engineer a production-ready system in After Effects that could handle the ‘infinite’ versions required for a major telecom launch.…

For the Spanish National Research Council (CSIC), I led the creative direction and visual conceptualization for ‘The Origin of Life.’ The core challenge was translating abstract biochemical theories into a high-fidelity visual narrative that remains scientifically rigorous without sacrificing accessibility. I treated animation and illustration not as decorative elements, but as functional cognitive tools. My…

During my collaboration with Amazon Prime Video, I was a key part of the team responsible for the post-production, motion graphics, and versioning of high-impact marketing campaigns and original title sequences. My role required meeting the highest standards of visual fidelity, brand safety, and legal compliance for the platform’s global ecosystem. Key Contributions: