About

I am Marina Alberch.

Senior Creative Technologist | Gen AI Artist | Motion Graphics | Art Direction & Post-production Architecture

My profile is hybrid by nature: with over 20 years of senior experience in the audiovisual sector and a solid foundation in Motion Graphics and VFX, I have evolved into a technical specialization in Generative Artificial Intelligence. My value lies in understanding technology from within the production process.

I have built my career by taking visual direction in complex environments. This experience allows me to understand how a piece is constructed from concept to the final frame, identifying the critical points where technique and narrative must align. It’s not just creative vision; it’s applied technical knowledge to ensure flawless execution.

Currently, my focus is on designing workflows that integrate the agility of AI with the rigor and quality of high-end post-production. My goal is not only automation, but the architecture of processes that combine cutting-edge tools with traditional quality control.

My position does not replace technical craftsmanship; it expands it. I see execution as the essential part of the process, now bringing a structural and strategic perspective. In a sector undergoing transformation, my purpose is to apply experience, judgment, and technical rigor so that technological innovation translates into real results.

My goal is not to use AI to go faster. It is to use it to reach visual territories that were previously inaccessible.

Available for in-house roles, project-based collaborations, or consulting on projects where generative AI is integrated with high-end audiovisual production.