AI-Native Production: Orange’s First 100% Generative Campaign

I worked in the generative video production phase for this Orange campaign. I received images developed by the agency and my role was to technically optimize them to improve the quality of image-to-video generation, generate the AI video pieces, and perform the final compositing in After Effects to ensure the outputs met the brand’s broadcast standards.

I worked in the generative video production phase for this Orange campaign. I received images developed by the agency and my role was to technically optimize them to improve the quality of image-to-video generation, generate the AI video pieces, and perform the final compositing in After Effects to ensure the outputs met the brand’s broadcast standards.