Categoría: Motiongraphics

For this experimental project, I developed a sophisticated AI-led workflow to reconstruct an extinct bird species. The goal was to demonstrate how generative tools can deliver high-fidelity, biologically accurate results for high-end advertising. My process was an exercise in multi-model orchestration: This project serves as a Proof of Concept for modern production pipelines: proving that…

I was part of the core team that delivered Orange’s first-ever marketing campaign generated entirely through Artificial Intelligence. This project was a landmark in AI-Native production, where the challenge was not just generating imagery, but ensuring it met the rigorous quality and branding standards of a global telecommunications leader. My role focused on optimizing the…

I’m currently building this hybrid production workflow to tackle the two biggest hurdles in the AI creative space today: achieving total character consistency and reducing the high costs of traditional VFX. This project is a Work in Progress, serving as a pilot to prove that AI isn’t just a tool for generating random images, but…

In August 2025, I initiated this R&D exploration to test the boundaries of a fully hybrid creative pipeline. ‘Abuelas’ covers the entire lifecycle of a production—from initial ideation and scriptwriting to visual generation and final VFX—by blending generative AI with traditional high-end compositing techniques. I designed this workflow to treat AI as a creative catalyst…

Working alongside the Creative Director at Serena Estudio, I was responsible for the Art Direction and Design System development that brought the ‘Ender’ workflow to life. The goal was to launch a new studio model that didn’t yet exist—a modular ecosystem where various departments (Motion Graphics, 3D, AI, and Production) could seamlessly integrate and scale.…

In this project for Germinal, I led the look development and particle systems, where the core challenge was balancing a heavy ethereal aesthetic with clear product visibility. The initial creative direction was visually rich, but the product was getting lost in the ‘noise’ of the effects. Recognizing this as a major risk for the ad’s…

For the Orange TV rebranding, I was part of the core team responsible for transforming static art direction into a high-volume motion graphics engine. Our challenge wasn’t just to follow the new brand guidelines, but to engineer a production-ready system in After Effects that could handle the ‘infinite’ versions required for a major telecom launch.…

For the Spanish National Research Council (CSIC), I led the creative direction and visual conceptualization for ‘The Origin of Life.’ The core challenge was translating abstract biochemical theories into a high-fidelity visual narrative that remains scientifically rigorous without sacrificing accessibility. I treated animation and illustration not as decorative elements, but as functional cognitive tools. My…

During my two years at Snippet, a startup that operated both as a high-end creative agency for personalized video and as the developer of the Myme platform, I focused on bridging the gap between bespoke art direction and scalable product design. While the agency side delivered high-stakes, personalized campaigns for global brands, I took full…

Proyecto de animación infantil desarrollado desde una dirección integral de la pieza, abarcando concepto, animática, dirección de arte y animación. El trabajo se centró en construir un universo visual claro, amable y narrativo, pensado para una audiencia infantil, donde ritmo, color y simplicidad gráfica fueran clave para la comprensión EnfoqueLa dirección de arte se planteó…

During my collaboration with Amazon Prime Video, I was a key part of the team responsible for the post-production, motiongraphics,  versioning, of high-impact marketing campaigns and original title sequences (show openers). My work required meeting the Highest Standards of visual fidelity, brand safety, and legal compliance for the platform’s global ecosystem.Key Projects & Contributions:Title Sequence…

Motiongraphics. Producción User T38 / Tres60. Agencia: McCann EnfoqueLa agencia trabajaba con una base narrativa clara, pero el concepto evolucionaba constantemente en sala.El trabajo consistió en:traducir cambios creativos en tiempo realredefinir soluciones gráficas sobre la marchamantener coherencia visual entre piezasasumir decisiones de diseño cuando no había figura específica para ello El motion no fue solo…