Working on high-stakes assets for La Caixa, I was tasked with integrating AI-generated content into a professional broadcast pipeline. The project presented a significant technical bottleneck: early-generation AI video models struggled to maintain the geometry of solid objects, causing ‘liquid’ artifacts and visual aberrations on elements like coins.
I investigated and engineered a scalable technical solution to eliminate these artifacts, ensuring that the generated assets met the bank’s rigorous brand standards. Beyond solving the immediate issue, I documented and shared this workflow to ensure it was easily applicable for the rest of the creative team in future projects.
Additionally, for the POS (datáfono) sequences, I utilized a hybrid pipeline—combining generative AI with traditional compositing—to precisely reposition hands and devices for better narrative clarity. This project demonstrates my ability to troubleshoot emerging technologies and create repeatable, high-quality mechanisms for complex VFX challenges.
Cocothinks 