During my two years at Snippet, a startup that operated both as a high-end creative agency for personalized video and as the developer of the Myme platform, I focused on bridging the gap between bespoke art direction and scalable product design. While the agency side delivered high-stakes, personalized campaigns for global brands, I took full ownership of overhauling the Myme ecosystem to meet those same elite standards.
The existing templates were low-quality and lacked the technical depth required for our top-tier clients. I led the complete redesign of the platform’s visual framework—from typography and art direction to the core motion logic. My goal was to build a modular, high-performance engine that gave end-users the freedom to edit and reposition elements without ‘breaking’ the brand. By transforming a basic tool into a professional creative asset, I ensured that Snippet could scale its premium aesthetic to thousands of users, maintaining Highest Standards across every single automated export
Cocothinks 